Latest 28 October 2026

6 notes

Journal

Notes from
the studio table.

Short notes on how we work and why, written by the people doing it.

Focus®

28 Oct

Why we show the work while it is still wrong.

Process · 6 min read

21 Oct

A brand is a set of decisions, not a logo.

Thinking · 4 min read

14 Oct

Naming in a week, without the panic.

Process · 5 min read

View all articles

6 notes, 3 topics

Process

28 October 2026

Why we show the work while it is still wrong.

Half-finished boards on the table, every week. It feels exposed, and it saves a month of guessing.

Focus studio · 6 min read

All articles.

Process

28 October 2026

Why we show the work while it is still wrong.

Focus studio · 6 min read

Thinking

21 October 2026

A brand is a set of decisions, not a logo.

Focus studio · 4 min read

Process

14 October 2026

Naming in a week, without the panic.

Focus studio · 5 min read

Hands holding a white box lit by a rainbow

Craft

7 October 2026

The handover file is a design deliverable.

Focus studio · 3 min read

Colour swatches and a tablet sketch on a desk

Craft

30 September 2026

Choosing colour in daylight, not on a screen.

Focus studio · 4 min read

A designer drawing on a tablet beside a printed icon sheet

Thinking

23 September 2026

Icons are part of the identity, not an afterthought.

Focus studio · 3 min read

Questions, answered.

The things people ask on the first call. Anything else, just ask us directly.

Questions, answered.

The things people ask on the first call. Anything else, just ask us directly.

Questions, answered.

The things people ask on the first call. Anything else, just ask us directly.

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Notes fromthe studio table.

Why we show the work while it is still wrong.

All articles.

Why we show the work while it is still wrong.

A brand is a set of decisions, not a logo.

Naming in a week, without the panic.

The handover file is a design deliverable.

Choosing colour in daylight, not on a screen.

Icons are part of the identity, not an afterthought.

Questions, answered.

Questions, answered.

Questions, answered.

Let’s make itunmissable.

Let’s make itunmissable.

Let’s make itunmissable.

Notes from
the studio table.

Let’s make it
unmissable.

Let’s make it
unmissable.

Let’s make it
unmissable.