Icons are part of the identity, not an afterthought.

Icons are often the last thing added to a brand, pulled from a stock set the week before launch. They end up speaking a different language from everything around them.

Draw them with the mark

We draw a core set of twenty icons in the same sessions as the logo, using the same stroke, corners and spacing. The set grows later, but the rules are already written.

Twenty icons that belong beat two hundred that do not.

The guide shows how to draw the twenty-first, so your team never needs to buy a set again.