Taking new projects

Studio

A small studio,
on purpose.

Focus®

Focus is an independent studio for strategy, identity and digital design. The people on the first call are the people who make the work.

Book a call

See the work

Small by design. Senior on
every project, no hand-offs.

An independent studio for strategy, identity and digital design.

The people on the first call make the work, every time.

Brand strategy & positioning
Visual identity design
Digital experience design
Creative direction

Small by design. Senior on
every project, no hand-offs.

An independent studio for strategy, identity and digital design.

The people on the first call make the work, every time.

Brand strategy & positioning
Visual identity design
Digital experience design
Creative direction

Small by design. Senior on every project, no hand-offs.

An independent studio for strategy, identity and digital design. The people on the first call make the work, every time.

Brand strategy & positioning
Visual identity design
Digital experience design
Creative direction

What we do.

Take one, or bring us in for all four. The same

people carry it from brief to launch.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Take one, or bring us in for all four. The same

people carry it from brief to launch.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Take one, or bring us in for all four. The same

people carry it from brief to launch.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

Our process

Three steps, and you are in the room for each one.

No big reveal, no weeks of silence, no surprises.

Listen first

We learn the business and audience before we sketch a single line.

Shape & build

Directions narrowed together with you, then carefully built as one system.

Hand over

Final files and guidance your team can run from day one, without us.

Our process

Three steps, and you are in the room for each one.

No big reveal, no weeks of silence, no surprises.

Listen first

We learn the business and audience before we sketch a single line.

Shape & build

Directions narrowed together with you, then carefully built as one system.

Hand over

Final files and guidance your team can run from day one, without us.

Our process

Three steps, and you are in the room for each one.

No big reveal, no weeks of silence, no surprises.

Listen first

We learn the business and audience before we sketch a single line.

Shape & build

Directions narrowed together with you, then carefully built as one system.

Hand over

Final files and guidance your team can run from day one, without us.

The people
you will work with.

Profiles below are placeholders until the team adds their own.

Founder, strategy

Daniel Hart

Leads every brief and every first call.

Focus®

Design lead

Marcus Lee

Owns identity systems from sketch to handover.

Focus®

Digital lead

Omar Haddad

Designs websites and product interfaces.

Focus®

Brand designer

Theo Park

Builds templates, launch assets and guides.

Focus®

What we hold to.

Five rules we use to decide how a project runs.

Small on purpose

A few projects at a time, so the people you meet are the people who do the work.

Decisions before pixels

Every visual choice traces back to a written decision you agreed to.

Show it early

Unfinished work on the table every week, labelled honestly.

Fixed and clear

One scope, one price, agreed before the work begins.

Built to be handed over

Files and guides your team can run without us.

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

A small studio,on purpose.

Small by design. Senior onevery project, no hand-offs.

Small by design. Senior onevery project, no hand-offs.

Small by design. Senior on every project, no hand-offs.

What we do.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

Our process

Listen first

Shape & build

Hand over

Our process

Listen first

Shape & build

Hand over

Our process

Listen first

Shape & build

Hand over

The peopleyou will work with.

Daniel Hart

Marcus Lee

Omar Haddad

Theo Park

What we hold to.

Small on purpose

Decisions before pixels

Show it early

Fixed and clear

Built to be handed over

Let’s make itunmissable.

Let’s make itunmissable.

Let’s make itunmissable.

A small studio,
on purpose.

Small by design. Senior on
every project, no hand-offs.

Small by design. Senior on
every project, no hand-offs.

The people
you will work with.

Let’s make it
unmissable.

Let’s make it
unmissable.

Let’s make it
unmissable.