Tessel
A tactile identity for a small ceramics studio, stamped into clay as easily as it prints.
Identity
Direction
2026
Overview
Tessel is a concept for a two-person ceramics studio that sells small batches online and at markets. The identity had to live on clay as well as on screens.
Project
Concept, self-initiated
Sector
Ceramics studio
Year
2026
Disciplines
Identity, Direction
Services
Identity system, Stamp and packaging, Photography direction
The challenge.
Most of the brand is seen pressed into the base of a cup. A mark with fine detail or colour would disappear in the kiln.
Objectives
01
A mark that survives being stamped into clay
02
Packaging made from one sheet and one stamp
03
Product photos that look the same batch to batch
Strategy
We built the mark from a single square tile, cut into four. It reads at eight millimetres in clay and scales up for signage without change.
Exploration and system.
Hand-lettered wordmarks felt warm but smudged when stamped. The tile mark came from the studio’s own test tiles, stacked on a shelf.
Type
Inter in one weight, set small and spaced, like a maker’s stamp.
Clay
#C8B79E
Slip
#EAEAEA
Kiln
#141414
The outcome.
One stamp, one box template and a photography guide the studio follows with a phone and a window.
More work, from the same desk.
About this project.
What a concept project is, and what it means for yours.