Okra
Posters, menus and signage for a neighbourhood kitchen that cooks one menu a week.
Direction
Campaign
2026
Overview
Okra is a concept for a kitchen that cooks one menu a week. Everything printed has to change weekly without a designer in the room.
Project
Concept, self-initiated
Sector
Neighbourhood kitchen
Year
2026
Disciplines
Direction
Services
Creative direction, Posters, Menus, Signage
The challenge.
A weekly menu means weekly design. The kitchen needed a system the chefs could run themselves, with a marker pen if necessary.
Objectives
01
Posters the team can update in minutes
02
A wordmark loud enough to read across the road
03
A setting sun that marks each week
Strategy
One big wordmark, one sun and a ruled list. Every week only the list changes, so the street learns to look for it.
Exploration and system.
We tried illustrated menus and seasonal colours. Both made the weekly update harder. The final system is deliberately plain.
Type
Inter at display size for the wordmark, tight and heavy, with a quiet list face.
Sun
#5B6B4E
Paper
#F5F5F5
Ink
#141414
The outcome.
A poster, menu and signage kit with templates the chefs fill in by hand or in a shared document each week.
More work, from the same desk.
About this project.
What a concept project is, and what it means for yours.