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Make your brand
impossible to ignore.

Focus is an independent studio for brands ready to stand apart. Strategy, identity and digital experiences, made by the people you talk to.

Start a project

Work

Small by design. Senior on
every project, no hand-offs.

An independent studio for strategy, identity and digital design.

The people on the first call make the work, every time.

About us

Small by design. Senior on every project, no hand-offs.

An independent studio for strategy, identity and digital design. The people on the first call make the work, every time.

About us

Small by design. Senior on
every project, no hand-offs.

An independent studio for strategy, identity and digital design.

The people on the first call make the work, every time.

About us

Selected work concepts.

Self-initiated projects that show how we think.

Client work coming soon, project by project.

Halden

Halden.

2026 · Concept · Brand strategy and identity

Strategy

Identity

Arcform

Arcform.

2026 · Concept · Visual identity

Identity

Lumen

Lumen.

2026 · Concept · Digital experience design

Product

Digital

Okra

Okra.

2026 · Concept · Creative direction

Direction

Campaign

What we do.

Take one, or bring us in for all four. The same

people carry it from brief to launch.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Take one, or bring us in for all four. The same

people carry it from brief to launch.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Take one, or bring us in for all four. The same

people carry it from brief to launch.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

Our process

Three steps, and you are in the room for each one.

No big reveal, no weeks of silence, no surprises.

Listen first

We learn the business and audience before we sketch a single line.

Shape & build

Directions narrowed together with you, then carefully built as one system.

Hand over

Final files and guidance your team can run from day one, without us.

Our process

Three steps, and you are in the room for each one.

No big reveal, no weeks of silence, no surprises.

Listen first

We learn the business and audience before we sketch a single line.

Shape & build

Directions narrowed together with you, then carefully built as one system.

Hand over

Final files and guidance your team can run from day one, without us.

Our process

Three steps, and you are in the room for each one.

No big reveal, no weeks of silence, no surprises.

Listen first

We learn the business and audience before we sketch a single line.

Shape & build

Directions narrowed together with you, then carefully built as one system.

Hand over

Final files and guidance your team can run from day one, without us.

It starts with
one sentence.

The line from each brief behind our concepts.

Client words arrive with client work.

Make it feel like something you hand down, not something you replace next season.

Halden

Concept brief, 2026

Briefs

01 / 04

Halden

Brand strategy and identity

Arcform

Visual identity

Lumen

Digital experience design

Okra

Creative direction

Fixed scope,
fixed price.

Three ways to work with us. The number is agreed before any work begins, and it does not move.

6 to 10 weeks

Identity

A brand built from the name up, ready to launch.

Strategy, naming and mark

Full visual identity system

Guidelines your team can run

Launch assets, factory-ready

Two rounds, then we build

Handover call and source files

From

$24,000

Book a call

2 weeks

Sprint

One sharp problem, solved in two weeks.

From

$8,000

Book a call

Monthly

Partner

A senior design team, on call.

From

$6,000

/ month

Book a call

Not sure which fits? Twenty minutes on a call, no deck, no pitch.

Talk it through

Fixed scope,
fixed price.

Three ways to work with us. The number is agreed before any work begins, and it does not move.

6 to 10 weeks

Identity

A brand built from the name up, ready to launch.

Strategy, naming and mark

Full visual identity system

Guidelines your team can run

Launch assets, factory-ready

Two rounds, then we build

Handover call and source files

From

$24,000

Book a call

2 weeks

Sprint

One sharp problem, solved in two weeks.

From

$8,000

Book a call

Monthly

Partner

A senior design team, on call.

From

$6,000

/ month

Book a call

Not sure which fits? Twenty minutes on a call, no deck, no pitch.

Talk it through

Fixed scope,
fixed price.

Three ways to work with us. The number is agreed before any work begins, and it does not move.

6 to 10 weeks

Identity

A brand built from the name up, ready to launch.

Strategy, naming and mark

Full visual identity system

Guidelines your team can run

Launch assets, factory-ready

Two rounds, then we build

Handover call and source files

From

$24,000

Book a call

2 weeks

Sprint

One sharp problem, solved in two weeks.

From

$8,000

Book a call

Monthly

Partner

A senior design team, on call.

From

$6,000

/ month

Book a call

Not sure which fits? Twenty minutes on a call, no deck, no pitch.

Talk it through

From the journal.

Short notes on how we work and why. Written by the people doing it.

Process

28 October 2026

Why we show the work while it is still wrong.

Half-finished boards on the table, every week. It feels exposed, and it saves a month of guessing.

6 min read

Thinking

21 October 2026

A brand is a set of decisions, not a logo.

4 min read

Process

14 October 2026

Naming in a week, without the panic.

5 min read

Craft

7 October 2026

The handover file is a design deliverable.

3 min read

Questions, answered.

The things people ask on the first call. Anything else, just ask us directly.

Questions, answered.

The things people ask on the first call. Anything else, just ask us directly.

Questions, answered.

The things people ask on the first call. Anything else, just ask us directly.

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Let’s make it
unmissable.

One call, a fixed scope and a fixed price. Most projects start within two weeks.

Start a project

Make your brandimpossible to ignore.

Small by design. Senior onevery project, no hand-offs.

Small by design. Senior on every project, no hand-offs.

Small by design. Senior onevery project, no hand-offs.

Selected work concepts.

What we do.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

What we do.

Brand strategy & positioning

Visual identity design

Digital experience design

Creative direction

Our process

Listen first

Shape & build

Hand over

Our process

Listen first

Shape & build

Hand over

Our process

Listen first

Shape & build

Hand over

It starts withone sentence.

Make it feel like something you hand down, not something you replace next season.

Fixed scope,fixed price.

Identity

$24,000

Sprint

$8,000

Partner

$6,000

Fixed scope,fixed price.

Identity

$24,000

Sprint

$8,000

Partner

$6,000

Fixed scope,fixed price.

Identity

$24,000

Sprint

$8,000

Partner

$6,000

From the journal.

Why we show the work while it is still wrong.

A brand is a set of decisions, not a logo.

Naming in a week, without the panic.

The handover file is a design deliverable.

Questions, answered.

Questions, answered.

Questions, answered.

Let’s make itunmissable.

Let’s make itunmissable.

Let’s make itunmissable.

Make your brand
impossible to ignore.

Small by design. Senior on
every project, no hand-offs.

Small by design. Senior on
every project, no hand-offs.

It starts with
one sentence.

Fixed scope,
fixed price.

Fixed scope,
fixed price.

Fixed scope,
fixed price.

Let’s make it
unmissable.

Let’s make it
unmissable.

Let’s make it
unmissable.